Holly Thomson2 minCopy: How to Inject Style & Make It IrresistibleWant to write copy that will rock your reader’s socks? Here are a few tricks: Channel your inner Roald Dahl Or Walt Disney, or any other...
Holly Thomson1 minWe Need To Talk About the Second PageWant to get to grips with how people are using your website? I have a pro tip for epic insight gains (it’s part of the trade, after all)....
Holly Thomson1 minHow To Make Your Brand IconicI’ve said it before, but for those of you at the back - copywriting is a massive part of a company’s brand strategy and being consistent...
Holly Thomson1 minWhat To Do When Your Content Bank Is Drier Than an Unbuttered Crisp SandwichYou’ve vowed that this will be the week that you start sending regular newsletters. Will you send one a week? No, no - too much. Two a...